About

I’m Flavia Corsaro a Product Designer working in London. My mission is coming up with great ideas. My passion is to make products look awesome!

My love for product design comes from the value I give to the experience people have of a digital (but also non-digital) products. Every time I work on a new project, I feel like the product I’m designing is my home and the users I’m designing for are my guests. I like the idea of having guests around and to make them feel comfortable and find everything in the right place, tidy, clear, bright and polished. It’s my welcome to them and my gift for them.

My motto is “Never Stop”. I strongly believe that learning about design and digital is a non-stop process. My hunger for knowledge makes me constantly push my boundaries and helps me keep my mind open to new ideas and solutions.

Skills

Design:

• User experience

• User interface

• Information architecture

• Strategy & vision

• design thinking

• problem solving

• Wireframing

• Prototyping

• User flows

• Design systes

• Figma

• MIRO

• Basic HTML, CSS, React native

Collaboration:

• Stakeholder engagement

• Organising workshops

• Facilitating design critique

• Attention to detail

• Communication

• Flexibility

• Prioritisation

• Presentation

• Storytelling

Research:

• Quantitative & qualitative research

• User interviews

• Usability testing

• UserTesting

• UserZoom

• Data analysis

• A/B testing and experiment

Experience

The Economist, Senior Product Designer / Jan 2022 - present, London

Currently leading the visual and user experience of the "Espresso from The Economist" app, focusing on improving engagement and customer journeys based on user insights and data. Carry out different activities to engage stakeholders and keep them involved, as well as conducting user research. Work with engineering to refine designs that meet accessibility standards and build future roadmaps.

Sainsbury’s & Argos, Product & Experience Designer / June 2019 - Jan 2022, London

Led the visual and user experience of the Argos app and in-store Argos tills, focusing on improving revenue and customer journeys. Participated on UX initiatives that have multiple touch points across end-to-end journeys for digital and in-store with a variety of teams. Helped shape the design team's collaboration processes and supported colleagues through mentoring.

Debenhams, UI Designer / Nov 2017 - May 2019, London

Ensured design system is organised and evolves. Used data, UX best practices and user testing to improve the website experience. Presented high fidelity designs and prototypes to stakeholders. Led the UI team, ensuring all designers were briefed and on track for delivery.

Education

Interaction Design Foundations, Online courses / Nov 2019 - present

• Design thinking, the ultimate guide (ongoing)

• User Research Methods and Best Practices

• UI Design Patterns for Successful Software

NABA (Art Academy), Degree / Oct 2009 - Feb 2013, Milan

• BA in Graphic Design & Art Direction (final result - 110/110)